Shanghai department store|13 The department issued a document to promote home consumption, and the home textile industry aims at the "everyone lives" ecological model

据Shanghai department storeA few days ago, the Ministry of Commerce, the National Development and Reform Commission and other 13 departments issued the "Several Measures to promote Household Consumption" (hereinafter referred to as "several measures")。On the afternoon of July 18, The State Council Information Office held a regular briefing on the policy of The State Council to introduce the relevant situation of "promoting household consumption focusing on expanding domestic demand"。

"Home consumption involves many areas, the upstream and downstream chain is long, the scale is large, the use of targeted measures to boost, is conducive to driving residents' income growth and economic recovery.。Sheng Qiuping, Vice minister of Commerce, said that the Ministry of Commerce, together with relevant departments, clearly put forward 4 aspects and 11 policy measures。The overall consideration is to take green, intelligent and aging as the "power point", improve the quality of supply, innovate the consumption model, improve the consumption conditions, optimize the consumption environment, dredge the point, solve the difficulty point, treat the pain point, and promote the recovery and upgrading of home consumption。

For enterprises in the textile and garment industry, it is worth noting that one of the four characteristics of the "Several measures" is to strive to create a "everyone lives" ecological model。That is, adhere to the concept of the system, including household appliances, furniture, home textiles, home improvement and other industries, the whole line through the production, logistics distribution, wholesale and retail, design and decoration, after-sales service and other links, encourage home enterprises to strengthen the industrial chain supply chain collaboration, to provide users with one-stop, full-scene home solutions。

Shanghai Department Store Association said that in the home textile industry, in order to promote the linkage development of the industrial chain and supply chain, the concept of "everyone spinning" and "everyone living" was given many years ago, advocating the transformation of the industry to "everyone living"。

"Our home textile enterprises not only sell a piece of cloth, more and more is to provide the whole house soft decoration solutions, lifestyle, to provide supporting design solutions.。Yang Zhaohua, vice president of the China Textile Industry Federation, mentioned in an interview that further promoting the transformation of the industry to "everyone" is one of the key trends of the industry。

Home textiles and home furnishing have inseparable relationships。Chengliang, deputy general manager of Yantai Mingyuan Creative Life Technology Co., LTD., said in an interview with a reporter from Textile and Garment Weekly，The function of home decoration needs to rely on the intervention of home textiles to achieve，Home textiles are an integral part of the form of home improvement products，The lack of home textile supporting home decoration function is difficult to achieve。He pointed out that the policies of the "Several Measures" are comprehensively close to life, which is conducive to driving the growth of residents' income and economic recovery。

"Living together is definitely the trend of The Times。Peng Gongqin, general manager of Yongning Er Group, said in an interview that the introduction of "several measures" aims to stimulate domestic demand and stimulate consumption。It has to be said that the decline in fertility and marriage rates has brought about the absence of home textile consumption scenes。"Several measures" mentioned to guide home enterprises, e-commerce platforms and other sinking rural markets。This is the same as corporate judgment。It is believed that in the next few years, expanding the large rural market is the key for enterprises to grasp the performance growth, and at the same time, the policy mentioned to promote the transformation of old buildings will bring a wave of consumption patterns and expansion opportunities for home textile enterprises。

The key to building a living ecology is to connect the blocked points and card points。Cooperation with home furnishers, such as curtain fabric, is not uncommon, and many companies say that to create long-term effective collaboration, we must grasp the cost and quality。Peng Gongqin said that to be specific, the difficulty of connecting the card point of the home textile enterprise from the B end to the C end lies in the logistics cost and supporting programs。

Shanghai department store reporter noticed when interviewing a number of curtain enterprises，It is different from the fast trading of FMCG，The consumption of curtains is cyclical，Due to the different room types, the size of the curtains required is not the same，It takes a while to order，At the same time, various functional and fabric differences must create a carefully selected special context，Later services such as installation should also be kept up。Although the implementation of the finished curtain and the development of the electricity business state to a large extent in weakening this development shackles, but the intervention of supporting programs is indispensable, integration and sorting out the logistics management system, the creation of online and offline integration of the new marketing model is urgent。

As a representative of the bedding company, Chengliang believes that the current home textile and home improvement companies card point difficulty blocking point is the lack of market linkage and coordination。He said that we should follow the coordination mechanism of "the government sets the stage, the enterprise plays the opera, and the people benefit", and with the help of the high public trust and strong guidance of the government, home textile enterprises, home improvement enterprises and real estate companies cooperate in various forms of sales to provide users with ecological, green, healthy and convenient platforms。